Yellow Bag Food Drive

For a social campaign on WeAreBecks – I pitched the idea of a food drive to our education team. (The story behind the yellow bag – the Beck’s country story uses these bags and customers love them! Customers have asked for multiple of these bags when I’ve worked the Country Store.) Using our famous yellow bags, each employee was given one and tasked with fill it with canned food and bring it back to Beck’s to be donated to a local food bank. This campaign was very well received and we were able to stock up the local food bank before Thanksgiving.

For this project, I art directed the overall branding of the food drive. I planned photoshoots and worked with a videographer to add the stop animation effects.