“Beck’s Bonfire” Event Logo and Branding

In 2022, Beck’s put on a networking event called “Beck’s Bonfire.” We set up the room to be camp themed – including having a fake fire in the middle of the room. The goal of this event was for seed dealers to connect with Beck’s departments that they don’t normally work with.

I illustrated the logo to match the summer camp/bonfire theme. I also illustrated a wood grain as secondary branding for this event and created the theme of each booth.